
Use-Case Library
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Getting Started
Watch First:
“Beyond GPT: Increase Capacity & Understand Your Org Better Using Custom GPTS”
Adapted from a presentation at the National Alliance for Musical Theatre conference (April 2025).
Jump to What You Need
00:00 - Intro + We have a capacity problem
01:30 – What’s Possible + Why We Need Custom GPTs
02:56 – Level Up with Custom GPTs
04:20 – What is a Custom GPT Model
05:02 – GPT Free vs GPT Plus
08:25 – Let’s Build One: GPT in 4 Steps
08:53 – Step 1: Define Your Purpose
10:19 – Step 2: Assemble Your Knowledgebase
15:48 - Step 3: Train & Test Your GPT
17:30 - Step 4: Activate & Apply Insights
18:26 - Be a GPT Whisperer (Prompting)
19:58 - GPT Security
22:09 - Your 7-Day Challenge
Helpful Downloads:
Real Tools I’ve Built, Applications for Use, and Ideas I Think Could Be Helpful
Audience Intelligence GPT
This is the GPT model I use nearly every day. It’s trained on five years of audience data, select industry research, and personal strategic best practices. It acts as a fast, flexible analytics partner for executive reporting, campaign planning, and long-term audience development. If you're ready to level-up your data literacy, this is the tool to start with.
Actual Use-Cases:
Subscriber Lead Scoring
Sales Pace Tracking
Zip Code Analysis
Advanced Audience Segmentation
Campaign Structuring
Donor Lens GPT
This GPT model is built for fundraising teams who want to work smarter, not harder. Trained on donor trends, segmentation strategy, and nonprofit development best practices, it helps you understand your donor pipeline and make strategic moves that lead to stronger revenue outcomes.
Actual Use-Cases:
Donor Lead Scoring & Prospect Prioritization
Upgrade & Retention Pattern Analysis
Campaign Segmentation Strategy
Annual Fund Planning
LYBUNT/NYBUNT Tracking
Board Reporting Support
Coming Soon!
Workplace Whisperer GPT
This custom GPT-powered chatbot lives on an internal staff webpage and is trained on everything from staff policies to where to grab dinner after a show. This assistant has staff covered 24/7—no need to dig through folders, nag the GM, or chase down emails.
Actual Use-Cases:
Look up production calendar info
Get a reimbursement form
Find links to internal forms and policies
Understand harassment prevention guidelines
Get local restaurant recommendations
Access arrival, housing, and tech week FAQs
Find who to contact for any issue
Coming Soon!
Arts Admin Expert GPT
This is the GPT model I lean on like a seasoned teammate who knows the field, gets my challenges, and offers practical, thoughtful solutions—fast. It’s trained on a mix of industry research, strategic best practices, and real-world examples. It understands the unique dynamics of arts organizations and solves problems with ease.
Actual Use-Cases:
Survey Analysis and Insights
Board Member Role-Playing
Custom Website Code Snippets
Under Construction
Revenue Architect GPT
Aka “The Producer”, this GPT is a strategist for revenue forecasting and marketing ROI. It blends audience metrics—like active households and retention rates—with audience preferences like genre and ticket type to predict project earned revenue. It measures cost-of-sale, helps plan ad spend, and assesses ROI.
Actual Use-Cases:
Season budgeting
Revenue Forecasting by Audience Segment
Campaign ROI & ROAS Calculations
Expense Planning & Scenario Modeling
Campaign Efficacy
Under Construction